Monday, November 20, 2006

Branded Utility


The on-line folks are once again throwing around buzz words about a "new idea"...making a product or service that is actually worth-while to consumers. I mentioned to trend-extraordinaire Piers Fawkes that I thought what Charmin is doing in Times Square was the ultimate in "branded utility"...actually giving consumers an extremely relevant opportunity to interact with their brands.


He seemed to agree, or at least thought enough of the idea to throw it up for discussion on his Web site. Check it out at www.psfk.com.
Cheers. SPB


Monday, November 13, 2006

KFC Changes Logo...really?



So, it looks like KFC got a little face lift...but did it? I mean, you wonder how many agencies, executives, focus groups, wives, daughters, sons and household pets it took for Yum Brands to come up with this splendid new logo...which really just looks like their other logos.

Awesome.

SPB

Crash n' Burn

Nothing worse, or better, than the call from your clients around 3 or 4Pm asking, "hey, do you guys want to work tonight?"

I mean, how do you answer that? Say yes, and every writer, artist, director and production manager hates your guts...despite running for Starbucks, beer, pizza, and anything else those pre madonna's want.

Say no, and how do you face your client the next time you're walking the halls. "Hey, remember last week when you were in a bind and I told you to eat it? Well, me neither...hey, do you have some work we could be doing with you?"

The best is the conflict you hear from management. With one side of their mouths they're muttering about the quality of work that we will deliver in such a short time period or dreaming of shrugging them off, taunting them with the idea that if they would have called us first they'd have great work.

With the other side, they're asking what other agencies are doing working with your clients, and why you're not doing more to keep them out and keep your agency top of mind. Not to mention the numbers & projection questions that come at this time of year.

Well...I'm sitting here, waiting to hear back from the client on this latest round of creative at 11:11PM CST...only then to decide whether to drive the boards to his house about 40 minutes away...or simply meet him at the airport around 5:30 prior to his 7AM flight.

God I love this job.

Cheers. SPB.

Thursday, November 09, 2006

I met Satan in Las Vegas



I was on the first real life hot streak of my brief gambling career. Ten dollar bets had turned into $100 bets and over 12 little black chips sitting next to my Budweiser at the MGM.

Then Satan arrived, wearing a bow tie, a teal vest and name tag that read, "Chen".

Let me start from the beginning.

Following two days of setting up a large event and meeting for some clients, and after one extremely long not out in Vegas sans gambling, I decided to find a nice $10 minimum bet roulette table, throw down $40 and play for awhile. Well, after awhile, I was up an astonishing $375 bucks. I hit three straight numbers...then followed that up with hitting #25 twice...the second time with over $6 bet. For you high rollers, I'm sure this is comedy. For me, I was giddy.

A new "spinner" came rotated in and I didn't like the cut of his jib so I took my winnings met some friends playing video poker at the bar. Being novice gamblers themselves, we awkwardly moved towards a Blackjack table, making sure no one looked too experience as to avoid making complete asses of ourselves (funniest thing about Vegas...you'll drink a liter of vodka and dance naked at a club, but make a stupid bet at a table and you're scared for life).

We all bellied up and started off hot. Keeping it simple, $10 here...$20 there...doubling down and winning a few hands, shortly I was up another couple hundred dollars. Then, my Queen arrived. A young woman from Korea took over and things just got stupid. I couldn't lose...or better yet, the house couldn't win. I was winning on 19, 13, 20, 15...anything. It didn't matter. If i hit, I hit soft. If I stayed, she busted. It was awesome. I went up $300 on three hands in a row. I was flying...tipping the waitress $10 at a time for a bottle of Budweiser. I was slapping guys on the back. I was laughing when I'd lose a $40 hand.

It was not to last.

Satan arrived with a smile and cold laugh. He looked at all the chips on the table...said 'wow'...then stepped on our souls and pocket books. Losing always happens much quicker than winning. Within an hour, I was back down to $500. I placed a $100 bet...landed 11 with the dealer showing 7...of course...Double Down. Satan dropped a 2. I knew he was the devil.

Alas, the dreams of a new iPod...maybe some new shoes and a nice night out with the lady when I got home vanished with quick twist of the dealers wrist and my inability to call it quits.

I still left on top...$200 dollars, after starting with $40. It's a small sum...especially for Vegas. But it was worth the experience, for I have seen the devil, and he wears polyester.

Cheers,

SPB

Friday, September 08, 2006

Man Baiting



Everyone seems to be amazed, hurt, disillusioned with the discovery that Lonelygirl15 seems to be a marketing ploy from a Hollywood Studio.

I'm amazed in this day and age when everything you see is followed up with the statement, "well, if it's real", that people didn't sniff this out earlier.

Let's see...Alarmingly regular posts...seemlingly no change in setting...and the most obvious, the seduction factor. Shut-in media junkies who longingly look for a little cyber affection find a young, beautiful girl who is also lonely, left with her videocamera and computer as her only means of contact with the outside world...then after a few sorrid testimonials tease them with the whole "teacher" thing...I think somewhere a geek just ruined his keyboard.

I have to think that the male human is the easiest creature to lure into looking stupid on the planet. I mean, sex is sex. I can't fault my fellow males for following it to the point of embarrassment...we've all been there. Hell, I followed it to college.

But this isn't even sex...this is the possibility of someone out there...a beautiful female someone...understanding the MySpace junkies and driving them into a frenzy with a few cryptic videos and one sexual reference.

Sure, some will say it was more than the sexual overtones...the Satanic symbols, the odd numbers games...But really, it was all about access to forbidden & subdued sexual energy. Plenty of suckers plugged in.

SPB

Thursday, September 07, 2006

Man Goods





Caught this over on Springwise.

I've yet to to grasp the entire movement to provide men with the same in-depth, over-involved hair care products that women enjoy.

I have a problem paying more for the crap I put in my hair than the hair cut itself. I'm a pomade guy...and I've gone lux with Crew and a few other brands...but there just isn't that much difference between those and the six-dollar varity you can grab and Target.

I guess it's just another trend lost on this Midwesterner.

SPB

Wednesday, August 30, 2006

Meeting of the Medias



Boldtype...another venture from the folks at Flavourpill that uses the best parts of the e-newsletter trend to drive you to what is possibly man's greatest acheivement...the printed publication.

I'm registered for around a dozen daily e-newsletters...ranging from my daily dose of PSFK to one from International Living that I just can't get rid of.

Boldtype only arrives in my in-box once a month or so, so much like my resolution to purchase an album each week from a band I've never heard, I have been buying at least one book a month from an author i'm not familar with or on a subject that I'm not really interested in. So far, so great.

Check them out at www.boldtype.com

SPB

This post has been written as part of the Carnival of Modern Man.

Tuesday, August 29, 2006

Is this Us?

Just what we need...another FHM look alike that makes us out to be beer guzzling, panty sniffing assholes.

As part of a project for my pal Piers over at PSFK, I agreed to spend a week or so concentrating on what it means to be a 'modern man'...or my take on my surroundings based on being a modern man.

At first I thought it would be a pretty tame subject, at least for me. I'm a regular guy...like sports & beer, I enjoy new music & art, I have style but don't consider myself "stylish", I live in a rather subdued Midwestern city, and I tend to work my ass off for minimal reward.

But the more I dug, the more I read, and the more I realized what has happened to the American man, the more disturbed I became.

Let's face it, white American men have become the world's punchline. From Dubya down to the "Real Men of Genius", we're pretty much the only group of people left on the planet that you're allowed to stereotype without some organized civil liberties kicking your ass.

And the only people we have to blame for our descent to the bottom of the barrel is ourselves. Just check out the mag rack the next time you're grabbing a Big Gulp and some jerky. Our options are slim...we have porn, seudo-porn, gamer rags, the usual sports titles...and then Esquire.

Being in luck, Esquire used their July issue to take measure of the American male...and according to them, it's a trainwreck. Editor David Granger (or is it Gregor...can't tell from my notes) says there is an "ambition & achievement deficit in young American males."

The magazine goes on to tell us we need Regan's Orange Bitters, The Lewis Ice Bag, WMF Loft Boston shakers and a Rosher bar spoon in our liquor cabinet. Oh, and they provide some not so subtle advice on how to wear your cuffs, collars and knots.

Excuse me, but fuck you! Those douche bags doing their best Rob Lowe in those Ray Ban ads aint me or my buddies...and they sure they hell aren't like anyone I know in New York city or any other city for that matter.

So based on our print meida options, we have some guide lines on how to be an asshole...and well, how to be an asshole.

Where does the real man of today emerge? The simple answer is in the middle somewhere...guys that spend Saturday's in "frat mode" and Saturday nights in "club mode." Guys that go from $250 Italian KCs to $10 Old Navy flops in a heartbeat.

It goes deeper than that. My friend Fritz who has spent his life in academia (lucky bastard) had this to say following a short email discussion:

"I don't know, being a "modern man", or an American one, at least, seems all about actively engaging whatever you do and having more than one identity at one time (professional by day, musician/wannabe cook/etc. by night, climber/hiker/biker/etc. on weekends) instead of linear identities like most of our parents' generation (be defined by work for 30+ years, then retire and figure out who you are)."

I found this really interesting in that our parents and our grandparents let their careers define them. As we have become disenchanted with a corporate environment lacking in any sort of commitment, we search for other things to define us...Multiple things. We have balked at institutions telling us what it is to be successful, or even what success is.

Excuse me Esquire, but some of the most influential and successful people I've ever met prefer flip flops and flower prints to Italian silk.

This "image of success" has been driven by Multiple factors, including the Internet, gaming, hip hop, the NBA and the X-Games. Teenagers with an idea can now be millionaires quicker than the square with an MBA.

Unfortunately, for every success, thousands fall behind...way behind. The dream of bypassing "the man" for green pastures is alluring, but dangerous. And young men who don't know when to pull the rip cord can fall far, fast.

So where is the target for young men? There isn't one. The good and the bad of it is that we are each asked to create are own target, and develop our own path. Society has a problem with this because everyone has shifted to the Right. Choices are bad. Rules are good. Stay in line and don't get hurt.

So far I've watched in amazement as men (and woman) have found and created success in thousands of different ways. An old friend from college, sick of the 9 to 5 started a limo company in Kansas City. My brother has spent seven years teaching ski lessons, going on the road for marketing tours, and just recently settled into an automobile marketing venture...all while living life to its fullest.

After thinking about it, the "state of the modern man" isn't a fair question. The question is "how many states of being does the modern man have?"

SPB

This post has been written as part of the Carnival of the Modern Man.

Friday, August 25, 2006

Add Budweiser & Judy and I'm Set

Thrillist points us to BAMN, a Jetson's themed eatery where good food is panned at the press of a button. The food looks decent...and if they can work in a beer-by-the-dime tap, some recommended 1-900 numbers and maybe a flat screen, the institution of marriage is not long for this world.

www.bamnfood.com

SPB

This post has been written as part of the Carnival of Modern Man.

Mario Killed the Fist Fight

I should have seen it coming ten years ago.

In an effort to "toughen up" my younger brother, who was half my age at 10 years old, I was ragging on his soccer skills...beating him every way from Tuesday...and really giving him no shot at all. Finally, following an embarrassing nutmeg, he turned and said, "Yeah, well, I bet I can beat you at Mortal Combat."

And thus, the right-of-passage when two brothers square off in a physical battle only one can win...but builds character in the other...was killed by Super Mario...and ironically, his brother.

Video games aren't new...but they are far more prevalent today than at any time in history. In my day, getting four quarters to go down to Velvet Freeze and a chance at Tron was a big deal. Today, college kids are forsaking the kegger for all-night Madden-fests.

If video games where limited to teenagers and a few hold-overs from the Dungeon & Dragons days, we wouldn't be discussing this. The fact is, gaming is now a multi-billion dollar business attracting consumers...mainly men...from the ages of 6 to 60. In a recent article, Chuck Klosterman of Esquire compared the gaming revolution to that of Rock n' Roll. It's that important...or so say the gamers.

And maybe so. In the article, Chuck searches for the meaning behind games, and why there are no real critics of gaming...not critics of the hows and whats...but the whys. He says we need to understand the "significance of potentiality". The meaning behind games. In the article, Henry Jenkins of MIT is quoted as saying "Gaming Designers are asking themselves questions about how a game should look and what it should do, but not about what the game is supposed to mean." (more about this later)

My buddy Fritz in Minny shared some insight from Dennis Trinkle, the CIO at Valparaiso University in Indiana. Trinkle argues that video games will become the primary tool which history, values, and culture is communicated. He notes that the verbal, or storytelling culture died with the printing press...and that books lost their primary foothold with the development of television and eventually motion pictures. Now, our children will learn about the Civil War, Middle East conflict, and the do's and don'ts of society (thank you GTA) via a console plugged into the TV. And it's not a terrible thing. Would a middle school student rather read Red Badge of Courage or learn about the battle of Gettysburg via fighting in it while playing a video game? And if they learn...does it matter how? My mother, a teacher of 25 years is feeling ill somewhere.

But, I digress. I could spend a year pointing out all the ups and downs of video games...but for this post, I'm focusing on one. The "pussy factor."

Kids...and thus men...are getting softer because of video games. We're launching a generation of wimps into the world. Men who's understanding of the world resides in fantasy and their ability to use their thumbs.

Despite Chuck's desire to find someone who can pull 'meaning' from video games...The fact is, video games are anti-meaning. It's 100% escapism. It's people fleeing from meaning, consequence and responsibilities. It's people taking a break from their crappy existence to be an NFL star, a car-stealing pimp, a magical warrior or a made-up creature with amazing leaping ability. What does it mean? Nothing.

And without meaning, we have a bunch of guys who's only recourse when "times get tough" is to dive into a world ruled by megabytes. Don't look at McDonalds & Coke as to why we have fat kids...parents should to look to the permanent indentation that their child has left on their living room couch.

But isn't just about kids either.

Men, fellas 18-36, represent the bulk of the gamers, and giving their buying power, they are the target of many new titles. I asked three friends...all 30 years old, all married, all working-stiffs, all in different parts of the States, what they were doing tonight. One was unpacking from a recent trip to Croatia. One was heading to the tavern to drink his fill and play some darts...and the other? Madden, all weekend, all the time.

I personally never got into video games...I don't know if it was athletics or all the hiking and camping I did as a teen...but it's just not something that ever became a part of me. But gaming isn't like a lot of technology...I'm embarrassed that I have no idea how a DVR works...even if I don't watch enough TV to own one. I can't believe when I have to educate peers on their "first iPod". But I have no shame in telling someone that I don't know how to play EA Sports FIFA '07. Just not my thing. But why is it so many others?

I argued to my Madden-loving pal in LA that the overall development of the home...DVRs, home theater systems, Whole Foods, the Internet...has made it so a man can be fully entertained without leaving his home. I also argued that the tennis/golf/raquetball clubs of our fathers are either outdated or outpriced for the regular joe...thus, the only escape comes virtually.

But Ben shot back that while his ability to have four-star food delivered to his door and all his media needs piped into his home via three screens makes living much easier than our folks had it...it still comes down to the three hours he'll spend tonight in suspended reality playing a video game and doing his best John Gruden.

But, back to the point. What does this mean for society? It means I'm interviewing people with the inability to function in the real world. People who have little to no communication skills beyond IMs. It means that 25 people will show up for our agency's NFL Fantasy draft this weekend...but I can't get 11 guys who want to play soccer on Thursday nights. It means I'm seeing people more comfortable in front of a monitor than in front of each other.

It means we are becoming weak. Hey, Chuck...I think I found your meaning.

SPB

This post has been written as part of the Carnival of Modern Man.

Thursday, August 24, 2006

Energy Drinks Jump the Shark


I have to say, I'm not a huge energy drink guy...but I think I'm the only one.

I fully understand their purpose...and hell, even a few of them taste good (180 is like Orange Drink from Mickie D's...it puts me in a happy place). But they have officially jumped the shark with this crap.

http://www.goldenpicklejuice.com/

God knows I'll be mixing it with new Dill flavored vodka from Smirnoff at the latest hot spot shortly...

SPB

This post has been written as part of the Carnival of Modern Man

BS for Guys


Even though I don't live in Gothem, I do make my way there every now and again, so I try to stay up to speed on what's cool, what's not...cause God forbid I find a restaurant I like in Midtown.

Anway, Urbandaddy is my new hook for what's hot. And not only is it what's hot...it's what's hot for guys. It's like Thrillist without the fart jokes.

Check it out at www.urbanddaddy.com

SPB

This post has been written has part of the Carnival of Modern Man.

Wednesday, August 23, 2006

Nice Try CMJ..

...but I was all over North Atlantic...AND Tapes n' Tapes.

Getting my CMJ New Music Monthy is like someone telling me Chirstmas is coming, and will happen between December 1st and December 31st...but if it doesn't, it will at least happen next month.

I disregard the sporatic delivery for the amazing content, the comp CD and my ability to respond to my music-snob pals on the coasts with, "yeah, I've heard about them."

Anyway, NMM is my ambilical cord to the music scene. The Lou is often skipped over by many of the up-and-coming bands, although a glut of good shows just popped up with the arrival of the fall semester at SLU & Wash U (Built to Spill, Futureheads, Wolfmother, Death Cab, Toyko Police Club).

This month however, I was ahead of the curve. In the magazine's "On the Verge" section they highlight the band "The North Atlantic," a trio out of San Diego that recently had its album Wires In The Walls given a proper release. Check them out at www.thenorthatlantic.com

It just so happens that I was up late two weeks ago, doing some work at home and listening to a local indie/college Internet radio station and caught some North Atlantic licks. The next day at lunch I found the album on the Web, and BANG!...I'm in the loop!

It really is the little things.

SPB

This post has been written as part of the Carnival of Modern Man.

Tuesday, August 22, 2006

Sicko in St. Lou

While there was no direct connect between the above "protest" and the new Michael Moore documentary targeting the American healthcare system, the timing seems all too coincidental.

A team of folks...mix of young, old, black, white, rolled up "Truth"-style in front of our building today in downtown St. Louis and created these "crime scenes." The document in the middle noted that the company that owns & manages the building (our shop just leases the space) does not provide proper health insurance for the custodial staff, and that upwards of 200,000 workers in the St. Louis area are employed without medical benefits...of which, 2% will die due to lack of proper medical treatment.

As a marketing agency, we were all a bit jaded by the oft-discussed "Truth" tactics...but for what was obviously a small guerrilla effort, I found it impactful...especailly given the fact that a few suits from the large BlueCross/BlueSheild next door were anxiously taking notice.

Insurance, something no one thinks about until they don't have any or enough...what's your take on the American healthcare situation given the graying of our nation?

SPB

This post has been written as part of the Carnival of Modern Man

Monday, August 21, 2006

EPL is Here!


American football fans haven't had much to cheer about this summer. Watching our lads get pounded in Germany (a litteral term for poor Brian McBride) was a bit disheartening. And the MLS, is well, crap.

So, it's with much joy that the English Premire League kicked off this weekend, with my Toffees (Everton) getting three points on the table vs. the recently upgraded Watford. While the recently un-relegated (not sure if that's the term they use over there) showed good spirit and caught a tough break with a bad call at the end of the game, it was the boys from Goodison Park that got the win.

New comer Andrew Johnson got on the board quickly, hoping to end Everton's drought of scoring from last season. As expected, James Beattie served up that first mark, and Tim Cahill played well, showing his form from his World Cup experience.

We didn't see much from Jolean Lescott or the 18-year-old Nigerian Victor Anichebe, but it's a long season.

On the other side of the pitch, young American defender Jay DeMerit saw his first EPL action. A lot of Yankee eyes will be on him as we begin to look towards 2010 in South Africa.

I didn't see any other matches...but I did see that Man U put a hurting on someone yesterday. Ouch.

I read this was Everton's frist opening home win in 10 years...I guess good things come to those who wait!

SPB

This post has been written as part of the Carnival Of Modern Man

Bud Branded Content: BDF


The marketing e-newsletters were all a buzz this morning with news of Anheuser-Busch launching "a new production department" that will create branded sitcoms and spoofs to be used on the Web and on mobile devices (http://adage.com/article?article_id=111379).

More over, folks who work for hundreds of advertising agencies, marketing shops, production companies and post shops were sheepishly laughing that "A-B can't do this...they'll screw it up and come calling us to fix it."

People "close" to the situation were saying that putting AB creative-guru Jim Schumacker in charge was a sign that AB "meant business."

Actually, people who know anything about A-B were saying, "BFD."

Here's the deal...the real deal. Anheuser-Busch has had an in-house television/broadcast production group in place for a long time. It's called BSN (Busch satellite Network). This group of producers, camera men, editors, etc. spend their days producing original content about upcoming marketing efforts, company news, new products, that is then broadcast to their 500+ wholesalers around the country. It has a complete run of schedule that also includes video highlights from sponsored events as well as presentations from Sr Management.

BSN has been underfunded and misused. The fact that A-B is realizing where the group's value truly lies was only a matter of time. Anheuser-Busch didn't get to their position overnight...and they're not going to jump a marketing trend without considerable research and understanding.

Jim "Schu" Schumacker will do a great job with this group...but my biggest question is planning. While A-B does all their own media buying...I don't think they do their own planning...or any planning at all.

Great content in places where no one cares is useless content. Their ability to get this content in the hands of the elusive 21-27 year-old male is key to the success of this group. Anheuser-Busch has stayed clear of community network sites such as YouTube & MySpace due to the lack of age restraints. Will they drive people to a unique site? Or are partnerships in the works with media mainstays like Sports Illustrated, Maxim and Rolling Stone?

As for competitors who are hoping to gain marketshare from A-Bs plunge into "film making", this will be an interesting play to watch. A-B has consistently led the marketing war, often times out-spending their competition if not out-thinking it. Will this be move that once again pushes A-B back into the forefront of the domestic beer battle, or will this be another distraction like the theme parks, Eagle snacks, etc?

I wouldn't be surpised to see a rash of "partnerships" between spirits companies, brewers and companies that provide exclusive content...let's face it, we usually follow the leader.

Thoughts? Please share...

SPB

This post has been written as part of the Carnival of Modern Man

Wednesday, August 16, 2006

The Death of a Blog




This summer has been a near-death experience for this blog...between work, a recent engagement and more work, I just haven't had the time to spend here that I would like.

On the plus side, there was the last minute trip to Germany for the World Cup (see pic...and for more, visit me on Flickr @ flickr.com/photos/raybacon), a few events in New York (including my first Hamptons experience) and a promotion.

On the down side, new responsibilities in the office and at home haven't allowed me to explore the Net and comment on all the comings and goings as much as I would have liked to.

So...I'm re-dedicating myself to the blogsphere. Look for more in the coming days and weeks...

SpB

Thursday, June 08, 2006

Goooooooooooooooooooaaaaaaaal


Ahh...the World Cup.

While I'm slightly bitter because my long-developed plans to attend "the world's event" this summer was derailed buy the need for a mortage and my own plunge into engagement...I'm ready to burst with excitement.

First, can you just imagine the party that's going on in Germany right now? Hell, the beer and food alone in Germany is reason enough to visit...add world class soccer, international babes, and the occiasional drunken-futbol-brawl, and, well ...damn I wish I was there.

Ok...so here are my pics to win...and while none of these teams winning would be a "shock", i think everyone will be a little shocked if Brazil doesn't walk away with yet another World Cup trophy.

1. England: Lets face it...they're due. The founders of the game haven't celebrated a Cup win since the '60s. In that win, England beat the Germans at home on two good goals...and one goal that wasn't a goal at all. But I digress.

Wayne Rooney is healthy...maybe not at 100%...and not game fit just yet...but he's healthy enough to give just about every backline fits. Mr. Gerrard is listed at 50/50 to play on Saturday...but if I were a betting man (and I am, because I bet on England) I'd put my money on him playing.

St. George's warriors have excellent defense with Cole on the backline...an amazing midfield, and with a healthy Rooney...the most dynamic player in this tournament.

2. Holland: I love the orange unis. I love Ruud. And I love that they're playing in mainland Europe where they're probably draw the most fans from any nation. I feel they'll stave off another choke job and push through to at least the Final Four...and from there, ANYTHING can happen.

3. Czech Republic: I know nothing about this team other than their keeper, a one Petr Czech is around 9 feet tall with the wingspan of a Goddamn condor. They got trouble written all over them...which is bad news for the Americans, the Italians, the, er Ganhans, and anyone who dosen't like cigarette smoke when watching games with their fans.

Enjoy!

Friday, June 02, 2006

Booze Hound



Sorry folks...I've been on the road for work and pleasure for what seems to be weeks on end. First was a quick one-nighter to NYC for a meeting a FCB (great offices by the way).

Then, it was down to Charlotte for some racing and a photo shoot, and then a long-ass flight out to Vegas for an event there.

All in all, I saw a lot of good, bad, and ugly.

But most of all, I saw a lot of booze. I mean, what's a business trip without a few benders mixed in? This brings me to one of the topics today...why do travelers feel compelled to drink at airport bars regardless of the time of day?

Back in February, I was on my way down to Daytona for that big autorace, and we had an hour layover in Atlanta...at around 8AM. So, of course, me and my buddy proceed to the bar...which is PACKED. We order up a few Buds only to have a recently returning soldier purchase the bar a round of Jack. Ouch.

I'm usually a latte guy in the morning...but for whatever reason, I find it perfectly acceptable to drink first thing in the morning when i'm traveling. When I drive past some of the Bosnian bars in my neighborhood going to work in the mornings I pity the poor souls in there at that hour...yet, when I see a suit cuddled up to Scotch at dawn in an airport I pull up a stool and ask if he needs another one.

Just weird...not sure where this code of conduct comes from...or why it's so widely accepted. Any thoughts welcome...just don't make me put down my Bud heavy.

SPB

Wednesday, April 19, 2006

Jack Drinks Coke & More

Caught wind of this over on Brand New and thought I'd keep the wave going...a new Coke spot featuring Jack White of the White Stripes (who are getting sued by their old producer...but that's another story). Check it out...

/watch?v=owoLu_Hvbbw

Also on Brand New, found a link to a site within the WPP Group focused on brands, and the power they carry. Pretty interesting...and man would I love a gig sitting around coming up with this stuff...o'well...back to figuring out which client I want to be yelled at by first...

www.insidewpp.com/brandz2

One more thing of note...everyone seems to be worked up about this VW campaign from CP+B. Yesterday some guys were pretty fired up on Adrants (www.adrants.com) over the whole deal...drawing their ire for saying Crispen's average work is usually better than most.

This just proved my point that most agency-types, including myself, are pretty childish when it comes to piling on other agencies for doing work we either aren't thrilled with or dislike.

The fact remains that an agencies best efforts can become undone by a meddling client or a poor director...and all of this coming from a VW spot I rather enjoyed.

Ok, rambling...sorry.

Cheers, SPB