Nothing worse, or better, than the call from your clients around 3 or 4Pm asking, "hey, do you guys want to work tonight?"
I mean, how do you answer that? Say yes, and every writer, artist, director and production manager hates your guts...despite running for Starbucks, beer, pizza, and anything else those pre madonna's want.
Say no, and how do you face your client the next time you're walking the halls. "Hey, remember last week when you were in a bind and I told you to eat it? Well, me neither...hey, do you have some work we could be doing with you?"
The best is the conflict you hear from management. With one side of their mouths they're muttering about the quality of work that we will deliver in such a short time period or dreaming of shrugging them off, taunting them with the idea that if they would have called us first they'd have great work.
With the other side, they're asking what other agencies are doing working with your clients, and why you're not doing more to keep them out and keep your agency top of mind. Not to mention the numbers & projection questions that come at this time of year.
Well...I'm sitting here, waiting to hear back from the client on this latest round of creative at 11:11PM CST...only then to decide whether to drive the boards to his house about 40 minutes away...or simply meet him at the airport around 5:30 prior to his 7AM flight.
God I love this job.