Thursday, January 19, 2006

Are you Listening?

Some good quotes that many corporate R&D folks should read:

“Users generally have a more accurate and detailed model of their needs than manufacturers have.”

- Von Hippel

“If you want to spend a fortune trying to be more clever than your customers, well good luck. On the whole it might be cheaper and easier to assume they have some idea about what they want and need.”

- Johnnie Moore

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