Monday, January 12, 2009

Now's the Time

Is it me...or does it strike anyone else in the marketing/design/communications industry that now is the time to make bold moves?

One, no one else is...everyone is hanging onto the "o shyt" handle and being ever so conservative. Consumers are scared shytless...but still spending money like it's going out of business. I got dragged to Target this weekend by my wife, and other than wanting to cut my own head off, I was amazed at the amount of people out and about buying crap. And yes, it's crap...low cost crap...but they're still spending money.

You can quickly ID some recession-proof, anything with a little "i" infront of it...but there is a chance for someone somewhere to make a splash. Retail space is available EVERYWHERE, both traditional and non-traditional.

And while banks aren't throwing money to everyone...a smart, disruptive and authentic business plan will standout and give someone a chance to steal thunder that usually takes years to build.

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