Wednesday, April 05, 2006

Look at his package!

There is not much better than good packaging. I mean, as an ad guy I'd love to say our creative content drives people to purchase more often than not...but that's not true. As a self proclaimed "marketers dream," great packaging will always drive me to buy.

So, I was stoked when I saw this on this morning. While I'm over the whole "fancy bottled water" thing (Figi has enough of my money), this is pretty cool...including the Starbucks-coffee carrier thing...really cool.

Check it...

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