There is not much better than good packaging. I mean, as an ad guy I'd love to say our creative content drives people to purchase more often than not...but that's not true. As a self proclaimed "marketers dream," great packaging will always drive me to buy.
So, I was stoked when I saw this on PSFK.com this morning. While I'm over the whole "fancy bottled water" thing (Figi has enough of my money), this is pretty cool...including the Starbucks-coffee carrier thing...really cool.