Thursday, March 02, 2006

Corporate Blogging

I've recently had some conversations regarding corporate blogging...and how in the wrong hands it can reek more havoc than any good could undo. Yet it's so damn intriguing and, when done right, is an incredible tool tying consumers and brands together.

Anyway, I came across a great quote on Johnnie Moore's blog from some other lad that I found interesting...enjoy.

"At the end, the lesson is one of a paradox. As the power shifts increasingly towards community, the corporation loses its grip on the traditional means of control. Yet, by letting go of control, the corporation creates an environment where the community willingly creates its own switching costs. Such changing market behavior, which is structural and permanent for any industry being usurped by the Internet, must be met with a corresponding shift in corporate mindset. "



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