A cool concept...however keep reading the article and see the note about developing product packaging that can then be used for construction.
The idea isn't new (obviously as this article points out)...but in recent times it's be left to artists to muse over.
The whole "shipping container" trend is very similar right now...however this is on a much smaller scale, and honestly, allows much greater flexibility. Interesting...
http://www.vestaldesign.com/blog/2006/07/heineken-beer-bricks.html
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