Wednesday, January 30, 2008

Brand Sliders

Just read a great white paper from HUB Magazine that you can pull off their site ( written by Martin Bishop of Landor Associates (

As Brands look to grow, via new services or acquisitions, they must decide that new brand or service falls into their existing brand architecture.

The paper looks at two sides: one umbrella brand or many? It also offers an innovative tool that can help you evaluate which side of the fence you should land on.


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