New NikeID from CP+B

doing advertising for mega brands is tough...how many times can you say "just do it" or "this bud's for you" and keep it fresh, exciting, original...and have it reach audiences in different ways?

so it's with a bit of understanding that I trash the new NikeID stuff from Crispin. A lavishly produced spot that, to me, says very little.

Sure, I grasp their position that music fills the motivation need that has been lost through gentrification of society.

But music provides so many different things for different runners and different times or types of runs that I feel the spot is off target...or at least falls short.

cheers. spb.

Really back this time...

...again, not like anyone is dying to hear what i have to say...but i'm recommitted to posting. Stay tuned...

Cheers,

SPB