The on-line folks are once again throwing around buzz words about a "new idea"...making a product or service that is actually worth-while to consumers. I mentioned to trend-extraordinaire Piers Fawkes that I thought what Charmin is doing in Times Square was the ultimate in "branded utility"...actually giving consumers an extremely relevant opportunity to interact with their brands.
He seemed to agree, or at least thought enough of the idea to throw it up for discussion on his Web site. Check it out at www.psfk.com.
Cheers. SPB
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