In a surprising show of "hipness" NBC has created a side site covering the Olympics...but without the typical sappiness and overbearing tone that Costas usually coats all of the NBC coverage with.
Covering everything from the Torino nightlife to the iPod lists of some of our Olympic hopefuls, this delivers the content that younger consumers want in a voice & design that they understand.
I guess NBC realizes that the Olympics is really something Boomers made great and that passion for the games is marginal at best among young people. But with the introduction of some newer, cooler sports (snowboarding) and some rebellious athletes (Bode Miller) there is potential for a rebirth...and NBC sees the dollar signs.
www.offthepodium.com
spb
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